Vintage ABC interview with IDEO, innovative design process

“Enlightened trial and error succeeds, over the planning of the lone genius”. Here is an excellent vintage ABC report. ABC asks the company IDEO to re-design the standard shopping cart. This is an excellent (3-part) inside view to a really innovative design process. 

Another quote I love, “Fail often in order to succeed sooner”

  • 1. http://www.youtube.com/watch?v=ooN05Q030Qo
  • 2. http://www.youtube.com/watch?v=_7_sZy-kusw
  • 3. http://www.youtube.com/watch?v=FxO8t9Sonk8